Verdex
Verdex
21 February 2023, 21:20

Posters of the first half of the 20th century by the French designer Cassandra

Posters of the first half of the 20th century by the French designer Cassandra
In 1901, the famous artist and designer Adolphe Jean-Marie Muron, also known under the pseudonym Cassander, was born in Kharkov. When the First World War began, the family of French emigrants decided to return to their homeland, and in 1915 Cassander moved to Paris with his parents. Here he graduated from the Julian Academy, where Pierre Bonnard, Alphonse Mucha, Marcel Duchamp and other artists also studied.
For the first time the designer used his pseudonym in 1922, when he worked in different printing houses. He drew inspiration from surrealism and cubism, this was reflected in all his further work. In 1925, at the International Exhibition of Decorative and Industrial Arts in Paris, Cassander received an award for a Bûcheron poster designed for a cabinetmaker. His popularity began to grow, and he opened his own advertising agency, Alliance Graphique, which was approached by companies from all over the world in the 1930s.
Since text design plays a large role in poster art, Cassander designed several typefaces: Bifur (1929), Acier Noir (1935) and Peignot (1937). After an exhibition of works in 1936 at the Museum of Modern Art (New York), the designer was commissioned to design a cover for Harper's Bazaar magazine. During the Second World War, Cassander fought in the French army, and with the onset of peace, he resumed his activities, collaborating with high fashion houses. In 1963, he designed the logo for the world famous Yves Saint Laurent company.
Cassander had a great influence on the development of poster art. Many works are associated with scientific and technological progress, they are dynamic and contain stylistic references to such masters of the 20th century as Max Ernst and Pablo Picasso.

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