15 November 2023, 00:42

Philocarty: History in every card, paint and print

Philocarty: History in every card, paint and print
Philocarty is when each card becomes a window into the past, a piece of art and a note of cultural history.
The term, derived from the Greek “phileo “- “love “and the French “carte “- “paper “, first became widely used at the beginning of the 20th century with the advent of mass production of high-quality postcards of various subjects.

The first postcard appeared in 1869, and by 1875, countries that were members of the Universal Postal Union had sent more than 231.5 million postcards.
At the dawn of philocarty, in the middle of the 20th century, it was believed that only a postcard that had gone through the journey and fulfilled its function deserved a place in the collection. Today, these views have changed, and collectors value postcards in proportion to their age and the rarity of the subject. Some people prefer unwritten cards, especially if they are well preserved.
One of the most expensive postcards in the
One of the most expensive postcards in the "Philocartia" section on Violity. Stanislavov. Souvenir 1898, 19th century.
“Experienced philocartists” recommend starting with urban landscapes that change over time while maintaining philocratic value. Fine art, reproductions of works by famous artists and photographs are also popular among collectors.
The first known postcard that has survived to this day is considered to be “Penny Penates”. Theodore Hook created this postcard himself in 1840, sending it to himself. The card was a colorful composition depicting employees seated around a large inkwell with appropriately sized fountain pens.

The uniqueness of this postcard lies in the fact that it was paid for with the first postage stamp called “Penny Black” (instances with this stamp are found only once). As a result, this artifact became the most expensive in the history of auctions: at auction in London in 2002, it was sold for 31,750 pounds. Evgeniy Gomberg from Latvia acquired this unique collectible object.

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