11 April, 20:00

A fragrance worth millions: the most expensive perfume that was included in the Guinness Book of Records

A fragrance worth millions: the most expensive perfume that was included in the Guinness Book of Records
Shumukh by The Spirit of Dubai by Nabeel Perfumes is considered the most expensive perfume in the world. In 2019, this fragrance went down in history, presenting itself as the pinnacle of creativity for perfumers and jewelers. According to experts, its price is almost $1.3 million.

Over three years of hard work and creative self-realization, Asghar Adam Ali, founder of Nabeel Perfumes, presented the world with a real masterpiece - “Shumukh”. This is not just a fragrance, it is a story embodied in every drop. It is worth adding that the formula was changed more than 500 times during the creation of the fragrance. 
The name "Shumukh" comes from Arabic and translates as "worthy of the best." Indeed, the scent deserves it. It combines not only the art of perfumery, but also the skill of jewelers. Shumukh incorporates seven key design elements: pearls, falconry, Arabian horses, roses, luxury, Arabian hospitality and the status of a “city of the future.” But this is just the beginning. 

The Shumukh bottle is made of 18 carat gold and weighs more than 2 kilograms. It holds 3 liters of perfume and is made of Murano glass and decorated with gold, silver, diamonds, pearls, topaz and other precious stones. There are more than 3,500 diamonds on the bottle, making this perfume not only the most expensive, but also the most brilliant in the world.
But the real essence of Shumukh is hidden in its aroma: a combination of notes of amber, sandalwood, musk, rare Indian agarwood, Turkish rose, patchouli, ylang-ylang and incense.

The fragrance is applied using remote control technology. 

You can see this perfume only in one place - in the Dubai Mall, as part of the art+ series. 


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