Verdex
Verdex
19 January, 23:00

Italian collectible models Brumm

Italian collectible models Brumm
Brumm is an Italian manufacturer of collectible toy cars, whose history began relatively recently, in 1972. The company was founded by several miniaturists, and their first product was toy horse-drawn carts. Over time, the range expanded, and the world saw the first series of large-scale cars - Old Fire.
Initially, Old Fire included models of very old vehicles that appeared in the early days of the automotive industry. These include Richard Trevithick's steam wagon, introduced in 1803, and French inventor Nicolas Cugnot's 1769 apparatus. In addition, miniatures of steam engines by Ferdinand Verbiest and Isaac Newton were produced, based on designs that never came to fruition.
Old Fire models were made of plastic, and with the advent of subsequent series with more modern cars, they also began to use zamak - a series of zinc alloys containing aluminum, magnesium, and copper. In the new Revival line, the first car from the zamak was the three-wheeled racing Morgan Sport.
Brumm positioned its products as toys for children aged 14 and over. Sales were good, but the model manufacturer was far ahead of the competitor - Rio Models, whose cars were more often equipped with moving parts. This determined the further strategy of both Italian companies: the main advantage of Rio Models was detailing and sophistication, while the Brumm developers focused on quantity, releasing more than a hundred models. Basically it was racing cars of different years.
Brumm still pleases collectors with new products, but production has dropped significantly. Since the beginning of the 90s, one or two models have appeared on the market. In addition, in recent years, promotional versions with the names of famous politicians have appeared on sale.

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